Rear Light Concept for the Volkswagen Shanghai Showcar 2019.

During my internship at Volkswagen Design I was able to work on the tail light animation concept for the Shanghai Showcar 2019 (ID.Roomz).

In my work I wanted to showcase new opportunities of personalization given by digital and flexible light panel layouts. With lights being the most visible technological exterior attribute of a car, it can also become a tool of expression for the user.

The app concept, MyVolkswagen, shows how flexible light patterns can also play a role for facelift models. With digital assets like pre-designed signatures, the exterior appearance can be changed quickly and more resource efficient.